How you succeed with your international expansion
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4 min read
Going global doesn’t always go hand-in-hand with complex IT systems. Read what the TimeLog CEO recommends you pay attention to when expanding onto the international market.
There can be several reasons for expanding onto the international market: growth potential, increase revenue and profitability and market and industry dominance.
That said, it cannot be denied that going global is both tricky and risky. And I am not just speaking based on my 12 years as VP at Ericsson.
You may already be familiar with the story of Walmart, which came severely unstuck in South Korea?
The consequences? Losses of around USD 10 million in 2005 alone.
Here are my five top tips for avoiding falling into the same trap as Walmart.
If your legal entities are to work closely across international borders, you need to determine the easiest way to generate relevant and accurate reporting of your KPIs.
What is the definition of a legal entity?
A legal entity is an individual or group with legal rights and duties related to contracts, agreements, payments, transactions, obligations, penalties and sues.
Do you need to be able to extract all data in Excel? Or to have the opportunity to collate all your reporting in a BI tool?
Alternatively, your country managers may have different needs regarding which KPIs they will be able to see. For example, some country managers need to be able to generate reports on the performance of their legal entities.
Others, however, will want to view the current load on their employees but don’t want these data to be available to managers in other countries.
So, take your time to identify a system that supports your reporting needs without making it too complex for the employees working with it.
TimeLog allows you to generate reports featuring the performance of all your legal entities. You can also filter the data in these reports down to the level of the individual legal entity such that the program only displays the performance of the unit selected.
Use TimeLog reports to get an overview of which resources you have loaned out to one another
It should be easy for you to keep track of whether your legal entities receive payment for loaning resources to each other. The “Intercompany analysis” report in TimeLog presents an overview of which resources have been loaned to other legal entities.
The top row shows that TimeLog Mexico and TimeLog Sweden can invoice TimeLog Denmark for 12 and 22 hours’ work, respectively, that they delivered to the project.
When looking at IT systems, it’s crucial to bear in mind that it should be as straightforward as possible for your employees to:
The best way to do this is to ensure that they only need to work in a single, shared system, irrespective of whether they are affiliated with your legal entity in Sweden, South Africa or Mexico.
Case story: How Symetri benefits from using TimeLog across countries

Another benefit of working in a single, shared system where all your data are centralised is that it’s easier for your project managers to put together a “dream team” with the right skills for their projects across national borders – assuming that the resources are available.
Your project managers should only have to set up the project once and always have an accurate overview of all your resources: who’s available and already working on another task?
With access to these data, your project managers can always see which resources they can allocate to their projects.
Going global: c-level executives share their best tips on how to succeed
In many companies, ERP – or their financial system – is a vital tool to which many different employees have access. Think about whether this is appropriate for you.
The chances of mistakes are high if your project managers have to use the financial system for invoicing customers, as this could require them to work in a system that may be unfamiliar to them. And this can create concerns in the finance department as well.
There are also financial benefits when only a few employees need a license to work in the economic system.
Many company executives worry that internationalisation and complex IT systems go hand in hand. However, there is often no need to invest in an advanced ERP system.
Numerous other systems can support your internationalisation just as well as ERP systems – which, as an added benefit, are cheaper, quicker to implement and more accessible for your employees to learn to use.
Also read: How to expand onto the international market with TimeLog PSA
PSA systems are an attractive alternative to ERP systems, as they make it comparatively simpler to set up your legal entities – without requiring you to compromise on the complexity you need in an IT system.
What is PSA software?
PSA stands for “Professional Services Automation.”
It is a cloud-based platform that links together the internal work processes that apply in your business's different areas.
The platform comprises features such as time registration, project management, resource management, invoicing, and reporting and is typically integrated with a payroll or CRM system.
Many different PSA systems are on the market – including TimeLog PSA, a “best of breed” system. If you follow these tips, I’m sure that you’ll be able to find the ideal IT system for your global expansion.
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