Mastering Resource Planning and Allocation: The Key to Driving Success
12 min read
Resource management is often desired for the ability to maximise utilisation. But what is resource management? And are you ready for it?
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7 min read
For consultancies, resource management is often desired for the ability to maximise utilisation. But what is resource management? And are you ready for it?
Full insight and control over your company, more sales and maximum profit for your work.
If somebody offered these benefits to you without conditions, you would probably say yes. And when we talk about resource management these are the three main benefits.
And it can transform your company if you get it just right.
At the same time, resource management has become a buzzword among hopeful leaders. And few are aware of what it’s about and what it demands from your organisation.
In this guide, we take you through resource management and the benefits you can gain from it. But most important of all, You will learn what processes your company needs to have in place before you can reap the benefits and turn them into a positive ROI.
Let’s start with Adam and Eve.
Resource management is your company’s Tetris game.
It’s the game you play to ensure your consultants have enough tasks. And to ensure they have time to perform them.
With resource management, you can see what the consultants do, when they do it, and (maybe most importantly) when they don’t have anything to do.
Once you have that overview, you can sell new projects when you have available consultants in the calendar and have your sales team back down whenever they are overloaded. Like in Tetris, it’s all about avoiding empty spaces in the calendar. Or avoid stacking too many projects and tasks on top of each other so employees can’t keep up with the flow.
If you play the game right, it’ll be a genuine turning point for your company.
The most significant and immediate gain from efficient resource management is your ability to invoice more of your consultants’ hours.
Because you know when there are available spaces in their calendars, you can allocate them to customer projects in idle periods. This lets you increase the billing rate on your hours.
If you can increase the number of billable hours in a company with 20 consultants by 5%, you can invoice an additional 160 hours monthly.
How much you increase revenue and profit depends on your hourly rate.
At the same time, you avoid having your salespeople say no to tasks because they think the consultants are overloaded. And they won’t say yes to tasks the consultants don’t have time to execute. This last issue could give your company a reputation for not delivering.
Finally, it lowers the stress level for your consultants because the workload is realistic. If you match the consultants’ capacity with the allocated tasks, they’re better equipped to deliver on customer projects.
This improves job satisfaction since they don’t constantly underperform due to a paralysing workload.
Whenever we talk to companies with 3-8 colleagues considering using resource management, we almost always advise them not to.
If your company has less than 15 consultants, the coordination is more efficient if you consult each other. In this scenario, resource management is a bad investment.
Exceptions are accountancy firms, where each accountant balances up to 60-100 customers and has a lot of minor recurring tasks. Or agencies selling subscriptions on SEO work where they track time consumption for every single task and have made qualified time estimates.
As a rule, resource management makes sense if your company has grown to 15-20 consultants or above.
If you’re wondering whether your company is big enough, you should ask yourself: Do we have so many projects, customers and tasks that I am losing an overview of time consumption, projects, tasks and budgets?
If the answer is yes, your company could benefit from resource management.
It depends. Have you got your fundamentals in order?
Even though your company is large enough and the payoff is appealing, you need to get four fundamental things right if you want any good result with resource management.
We have identified the four fundamentals for you and provide specific guidance on how to get started if you’re not quite ready yet.
Regarding resource management, the saying “quality in, quality out” is spot on.
Resource management is only as good as the work you put into it. Resource management will lose its value if the entire company is not committed. And if you don’t maintain it, it doesn’t matter either way.
So if you’re in a company where you and half of the board would like to get better at resource management, but the other half and a large part of the consultants don’t see the meaning of it, it just won’t work.
If you implement it without agreement and commitment from the entire organisation, you will never know if your consultants have time when you need them. Maybe a colleague has claimed their time outside of resource management.
Everyone in the company must recognise the value of bulletproof and consistently used resource management.
Besides investment in attitude throughout your company, resource management demands resources.
Specifically an investment in time.
If you have around 15 employees, the project managers can coordinate with each other if they use a shared system. If your company is larger than that, you should invest in a dedicated employee to coordinate tasks across consultants and departments.
In medium-sized companies, this can often be done by a part-time employee. But it requires you to allocate time to this job.
The benefit of a dedicated employee controlling the consultant's time is a complete and updated overview of your company’s capacity. This means you can always see if you need to take on more tasks or if your resources are too few compared to the number of tasks.
If you don’t invest the time to do this properly, you’ll put more pressure on your organisation. Project managers and salespeople can’t trust that the resource management system is up-to-date and maintained.
In other words, You need to track time on tasks and projects. And you need to have done it over a longer period.
When you plan your consultants’ time without knowing how much time tasks take to perform, you’ll constantly push deadlines into the future. And when you continuously push deadlines, you can’t be sure that the available spaces in your consultants’ calendars are anything but wishful thinking.
If you constantly underestimate time consumption by 20%, you cut off 20% of your revenue. And you constantly have to postpone new projects. If you over-estimate time consumption, you will say no to projects you can take in.
This is why you need to build an experience based on how much time you can expect different task types and projects to take. When doing this, it isn’t enough to go with your gut feeling, as it will be off 9 out of 10 times.
But if you get your consultants to track time on projects and task types and collect the time registrations in a structured way (!), you create a catalogue of realistic time estimates.
It varies from company to company how long you need to gather experience. And it also depends on how detailed you’d like your resource management to be. But start now and evaluate in six months to see if you can determine time estimates for your tasks and projects.
Besides giving you an overview that lets you optimise how you execute projects, you now have a database of time consumption that can provide you with the ammunition you need to do detailed and exact resource management.
If you get it right, your customer deliverances will be more timely, your budgets will be more realistic, and the consultants can execute to their satisfaction within the given framework.
Excel is suitable for many things. But not for resource management.
The problem with managing time and resources in Excel almost always appears when your overview crumbles beneath you. That’s because there is no coherence between time tracking, the consultants’ workload, budgets and invoicing of customers.
In Excel, your challenge is: how do you link your consultants’ time tracking with resource management in a way that prevents errors from happening and provides you with an effective overview?
In reality, it never works.
But if you work in a system built specifically for resource management, you get coherence between all the elements. You save money on hard lessons learned by building your system based on Excel sheets. And you get a system you and your consultants can trust, providing your management team with a good overview of every employee.
If you have your four fundamentals covered, resource management will boost your company with better planning, higher profit, more satisfied customers and better dialogues. And you’ll have more satisfied consultants delivering satisfactorily within realistic expectations.
You can learn more about TimeLog’s resource management here.
If you’re still in doubt about whether it makes sense to your company, simply start getting 3 and 4 right in preparation for resource management by e.g. using time tracking and getting better insights on your projects and tasks.
This has several benefits in its own right.
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